Homes For Everyday Heroes?

According to the FirstHomebuilders.com, based out of florida, they're selling homes to everyday heroes. You can buy one of their brand new homes with $500 down and as little as $795 per month.

Considering that the cheapest homes are in $150,000 range, thats sounds like 102% financing with an Interest-only payment and it probably an adjustable interest rate too.

That sounds like a loan program they've been advertising for the past 4 years to people who can't afford a home in the first place? Since when did we start calling these people "everyday heroes"?